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· 제목 : Trust and Loyalty in Electronic Commerce: An Agency Theory Perspective (Hardcover) (An Agency Theory Perspective)
· 분류 : 외국도서 > 경제경영 > 전자상거래 (E-Commerce) > 인터넷 마켓팅
· ISBN : 9781567204728
· 쪽수 : 240쪽
· 출판일 : 2002-11-30
· 분류 : 외국도서 > 경제경영 > 전자상거래 (E-Commerce) > 인터넷 마켓팅
· ISBN : 9781567204728
· 쪽수 : 240쪽
· 출판일 : 2002-11-30
목차
Preface Establishing the Context Trust in Electronic Commerce Electronic Commerce: A Review Information Technology, Agency Theory, and Control Methodology and Development of Hypotheses Empirical Investigation Where Do We Go from Here? Bibliography Index
