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· 분류 : 외국도서 > 언어학 > 커뮤니케이션 연구
· ISBN : 9781567506556
· 쪽수 : 300쪽
· 출판일 : 2002-06-30
목차
Introduction: The Significance of Chinese Communication Theory and Research in a Globalized World by Wenshan Jia The State of the Field Communication Studies in China: State of the Art by Zhenbin Sun Intercultural/Interpersonal Communication Research in China: A Preliminary Review by Ge Gao and Xiaosui Xiao Chinese Communication Theory and Research: A Tier-Based Perspective by John H. Powers Meta-Thoeretical Critique A Critical Examination of the Eurocentric Representation of Chinese Communication by Rueyling Chuang and Claudia L. Hale Masculinity Index and Communication Style: An East Asian View by John C. Hwang Theory and Research in Context Comparative Studies of Chinese and Western Rhetorics: Reflections and Challenges by Xing Lu "Assimilation of Western Learning": An Overlooked Area of Intercultural Communication by Xiaosui Xiao Research on Chinese Communication Campaigns: A Historical Review by Jianglong Wang Balancing Ideals and Interests: Toward a Chinese Perspective of Development Communication by Yanru Chen Theory and Research in Context Chinese Health Communication in the Old and New Millennia by Mei-ling Wang What We Still Need to Know About Chinese Negotiation by Deborah A. Cai and Leah Waks Advertising with Chinese Characteristics: The Development of Advertising in China, 1979-1999 by Zhihong Gao Challenges of Globalization The Interface Between Culture and Technology in Chinese Communication by Ringo Ma Computer-Mediated Communication: Internet Development and New Challenges in China by James Jinguo Shen The Essential Role of Chinese as the World's Leading Logographic Writing System in Global Communication by Virginia Mansfield-Richardson Problems and Prospects of Chinese Communication Study by Guo-Ming Chen Author Index Subject Index