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· 제목 : High-Impact Sales Force Automation: A Strategic Perspective (Hardcover)
· 분류 : 외국도서 > 경제경영 > 세일즈
· ISBN : 9781574440935
· 쪽수 : 296쪽
· 출판일 : 1997-04-03
· 분류 : 외국도서 > 경제경영 > 세일즈
· ISBN : 9781574440935
· 쪽수 : 296쪽
· 출판일 : 1997-04-03
목차
1 A STRATEGIC PERSPECTIVE 2 THE CHANGING COMPETITIVE LANDSCAPE 3 ORGANIZATIONAL MODELS AND ASSUMPTIONS 5 INTEGRATING THE MODELS: DELIVERING VALUE.6 A CONCEPTUAL TECHNOLOGY MODEL 7 PUTTING THE PIECES TOGETHER 8 THE OPPORTUNITY 9 SALES MANAGEMENT: THE FORGOTTEN ELEMENT.10 SALES QUALITY 11 A METHODOLOGY 12 COSTS AND JUSTIFICATION 13 GETTING STARTED 14 THE ROLE OF SENIOR MANAGEMENT 15 LOOKING AHEAD
