The Influencer Code: How to Unlock the Power of Influencer Marketing (Paperback)

Foreword by Jesse Itzler
Why We Need This Book

INFLUENCER MARKETING
1: Marketing Is Evolving
2: The Biggest Misconceptions About Influence
3: The Four Types Of Influencers

STEP ONE: ALWAYS START WITH THE END IN MIND
4: Setting Smart Goals
5: Beyond The Buzz
6: The Roles Influencers Can Play Across Your Business

STEP TWO: OBSERVE AND IDENTIFY
7: Influencing Your Customer
8: Measuring An Influencer’s Influence
9: Brand Ambassadors 101

STEP THREE: CONNECT
10: Crafting The Irresistible Influencer Opportunity
11: Making The Approach To Your Influencer
12: Defining The Relationship
13: HIIM: High Impact Influence Measurement
14: The Keys To Developing Killer Influencer Marketing Content

APPLYING THE PRINCIPLES OF INFLUENCER MARKETING
15: The Code in Action
16: The Code of Tomorrow
Final Words