책 이미지
책 정보
· 분류 : 외국도서 > 경제경영 > 비즈니스 작문
· ISBN : 9781580082228
· 쪽수 : 224쪽
· 출판일 : 2010-10-05
목차
Introduction ix
Chapter 1:
If you want to write persuasively 1
Chapter 2:
If you want readers to actually read and respond to what you’ve written 13
Chapter 3:
If you want to write clearly and concisely 38
Chapter 4:
If you want to write with the right tone 51
Chapter 5:
If you think you should write the way you talk 57
Chapter 6:
If you want to make your writing flow 61
Chapter 7:
If you want your business writing to be more creative 70
Chapter 8:
If you think you have to create a formal outline before you start writing 72
Chapter 9:
If you know what you want to say but aren’t sure
where to start 73
Chapter 10:
If you need to write for senior management 80
Chapter 11:
If you need to share technical information 87
Chapter 12:
If you want to write procedures people can actually follow 97
Chapter 13:
If you don’t want your email to land you in jail or lose you your job 106
Chapter 14:
If you need to convey bad news 110
Chapter 15:
If you want to write financial documents that work for senior management 117
Chapter 16:
If you want to write persuasive PowerPoint presentations 136
Chapter 17:
If you want to write executive summaries, sales letters, and email that increase your win ratio 148
Chapter 18:
If you want to send a thank-you or a follow-up note 169
Chapter 19:
If you want to write resumes and cover lettersthat will get you noticed—in a good way 176
Chapter 20:
If you want to know when an email isn’t the best political choice 187
Chapter 21:
If you want to make the leap from academic to business writing without self-destructing 190
Chapter 22:
If you want to make sure your writing is right 201
Endnotes 204
Acknowledgments 207
Index 209
