SAP CRM: Technical Principles and Programming (Hardcover)

Acknowledgments ... 13 Introduction ... 17 1. Understanding the Basic Architecture of SAP CRM ... 25 1.1 ... Defining Customer Relationship Management ... 25 1.2 ... Reasons for a Separate SAP CRM System ... 35 1.3 ... Technical Landscape of SAP CRM ... 38 1.4 ... Summary ... 51 2. The SAP CRM Data Model ... 53 2.1 ... Data Model Background ... 53 2.2 ... Business Partners ... 55 2.3 ... Products ... 69 2.4 ... One Order: SAP Business Transaction ... 77 2.5 ... Marketing Attributes ... 94 2.6 ... Summary ... 103 3. Data Model Extension Techniques ... 105 3.1 ... Easy Enhancement Workbench ... 105 3.2 ... Application Enhancement Tool ... 118 3.3 ... Manual Enhancements: Don't Try This at Home ... 137 3.4 ... Marketing Attributes ... 138 3.5 ... Product Master Attribute Sets ... 144 3.6 ... Summary ... 154 4. Business Transaction Event Framework ... 155 4.1 ... Introduction to the Business Transaction Event Framework ... 156 4.2 ... The Three Main Components of the Business Transaction Event Framework ... 157 4.3 ... Standard Delivered Events ... 176 4.4 ... Event Trace ... 181 4.5 ... Creating an Event Module ... 185 4.6 ... Summary ... 200 5. Data Extraction and Loading with the XIF Adapter ... 201 5.1 ... Introduction to the XIF Adapter ... 201 5.2 ... Loading Data via the XIF Adapter and the Legacy System Migration Workbench ... 204 5.3 ... Loading Data via XIF and Custom Code ... 225 5.4 ... Extracting Data via the XIF Adapter ... 238 5.5 ... Summary ... 243 6. The Post Processing Framework: Output and Actions ... 245 6.1 ... Introduction to the Post Processing Framework (PPF) ... 245 6.2 ... Customizing ... 247 6.3 ... Action Scheduling ... 272 6.4 ... Using Actions for Nonoutput Tasks ... 278 6.5 ... Summary ... 290 7. Common Enhancement Requests in Sales and Service ... 293 7.1 ... Requiring Fields in a Business Transaction ... 294 7.2 ... Defaulting Values in a Business Transaction ... 313 7.3 ... Custom Date Rules ... 317 7.4 ... Partner Determination Access Rules ... 327 7.5 ... Organization Model Access Rules ... 340 7.6 ... Summary ... 347 8. Common Enhancement Requests in Marketing ... 349 8.1 ... External List Management BAdI ... 350 8.2 ... Open Channel BAdI for Campaign Execution ... 365 8.3 ... Summary ... 377 9. Common Enhancements in Analytics and Reporting ... 379 9.1 ... SAP NetWeaver BW Data Source Enhancements via BAdIs ... 380 9.2 ... Interactive Reporting Enhancements ... 393 9.3 ... Displaying Custom Reports Using the Transaction Launcher ... 396 9.4 ... Summary ... 406 10. When All Else Fails ... 407 10.1 ... Implicit Enhancements ... 407 10.2 ... Core Modifications ... 414 10.3 ... Community Resources ... 416 10.4 ... Summary ... 423 Appendices ... 425 A ... Common Mistakes When Setting Up an SAP CRM Development System ... 425 B ... The Author ... 429 Index ... 431