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· 분류 : 외국도서 > 경제경영 > 중소기업
· ISBN : 9781599183596
· 쪽수 : 242쪽
· 출판일 : 2010-03-12
목차
Preface
Chapter 1: Serving Seniors
Chapter 2: Running Your Senior Care Service
Chapter 3: Developing Your Plan
Chapter 4: Adult Day-Care Service
Chapter 5: Relocation Service
Chapter 6: Home Care and Home Health-Care Services
Chapter 7: Concierge Service
Chapter 8: Transportation Service
Chapter 9: Travel Service
Chapter 10: Structuring Your Business
Chapter 11: Locating and Setting Up
Chapter 12: Assembling Your Team
Chapter 13: Equipping Your Business
Chapter 14: Building Your Online Presence
Chapter 15: Essentials of E-Marketing
Chapter 16: Marketing Offline for Success
Chapter 17: Financial Matters
Chapter 18: When Things Go Wrong
Chapter 19: Tales from the Trenches
Appendix
Senior Care Resources
Glossary
Index















