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· 제목 : Proliferation of the Internet Economy: E-Commerce for Global Adoption, Resistance, and Cultural Evolution (Hardcover)
· 분류 : 외국도서 > 경제경영 > 산업 > 도소매
· ISBN : 9781605664125
· 쪽수 : 322쪽
· 출판일 : 2009-03-31
· 분류 : 외국도서 > 경제경영 > 산업 > 도소매
· ISBN : 9781605664125
· 쪽수 : 322쪽
· 출판일 : 2009-03-31
목차
Concepts of e-commerce; Cross-cultural analysis of e-commerce; Cultural adaptation; Diffusion of e-commerce in developing countries; E-business and strategic advantage; E-commerce adoption; E-commerce diffusion; E-commerce for global consumers; Effect of proliferation; Resistance of Internet economy.
