Apparel Merchandising : The Line Starts Here (Paperback, 3 ed)

Preface Acknowledgments Part 1: Merchandising: The Concept 1. Evolution of Merchandising in the Apparel Industry and Managing Private Label Apparel in the Retail Industry 2. Modern Merchandising Part 2: Merchandising: The Planning 3. Market Knowledge 4. Planning and Control Part 3: Merchandising: The Execution 5. Line Development: Principles and Technologies 6. Line Development: The Process 7. Pricing and Costing Strategies 8. Quality 9. Supply Chain Management 10. Sourcing Strategies 11. The Sourcing Process Part 4: Merchandising: The Future 12. Future Direction Glossary Appendix Credits for Figures Index