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· 분류 : 외국도서 > 전기/자서전 > 비즈니스
· ISBN : 9781624121081
· 쪽수 : 372쪽
목차
Foreword
A life in pictures: Daesan Shin Yong-ho and the path he walked
| Chapter 1 | Mt. Wolchulsan Rises in the Heart of Gwanghwamun
Cutting a twenty-two-floor building down to seventeen
The boy saved by the energy of Mt. Wolchulsan
Not allowed to attend elementary school
Gaining knowledge through self-study
Books make people
Practical knowledge makes people
| Chapter 2 | Dreaming Big Dreams
Success means staying one step ahead
A grand plan to go to China
Looking for niche markets
Tending a garden of one's own is better than working the field for someone else
Meeting Yi Yuk-sa
An unfamiliar path
| Chapter 3 | The Young Lion Roars in China
Japan's plunder of China
Hands-on learning in China
Meeting Korean businesspeople
A guerilla in the grain business
Creativity and diligence lead to opportunities
Bukilgongsa ready for the next step
The sad loss of a mentor, and Japan's defeat
Back home and broke, with nothing to show but experience
| Chapter 4 | Continued Failures and Frustrations
A crisis is not a disaster but an opportunity
Getting into publishing to rebuild the nation
Surviving under the North Korean flag
Back to square one
| Chapter 5 | National Education and Domestic Capital
The world's first education-based insurance
A business license at last
Launching as "educational insurance," not "life insurance"
Finding new markets in the early days
Reaching the top of the industry through trust
Look far and wide
| Chapter 6 | Training People Brings Hope
Kyobo Book Centre: the dream of national education
From prime real estate to book heaven
| Chapter 7 | Company Buildings Filled with Hopes and Dreams
Company buildings create the corporate image
Kyobo Tower: where philosophy meets art
Fundamental mind training at Kyeseongwon
| Chapter 8 | A Passion for Public Good Projects
Modernizing the farming village, the foundation of life
Systematic support for literature, the core of culture
Toward a sustainable future
Honors for a pioneer of the insurance industry
| Chapter 9 | The Path of Endless Challenges
A decade after being diagnosed with cancer
80th birthday feast with all Shin's friends and acquaintances
Always and everywhere, there's a way