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BLAZING A TRAIL WHEN THE ROAD ENDS

BLAZING A TRAIL WHEN THE ROAD ENDS

(Shin Yong-ho, entrepreneur and creator of the world's first education insurance)

Jeong In-yeong
  |  
서울셀렉션
2018-01-31
  |  
25,000원

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BLAZING A TRAIL WHEN THE ROAD ENDS

책 정보

· 제목 : BLAZING A TRAIL WHEN THE ROAD ENDS (Shin Yong-ho, entrepreneur and creator of the world's first education insurance)
· 분류 : 외국도서 > 전기/자서전 > 비즈니스
· ISBN : 9781624121081
· 쪽수 : 372쪽

목차

Foreword
A life in pictures: Daesan Shin Yong-ho and the path he walked

| Chapter 1 | Mt. Wolchulsan Rises in the Heart of Gwanghwamun
Cutting a twenty-two-floor building down to seventeen
The boy saved by the energy of Mt. Wolchulsan
Not allowed to attend elementary school
Gaining knowledge through self-study
Books make people
Practical knowledge makes people

| Chapter 2 | Dreaming Big Dreams
Success means staying one step ahead
A grand plan to go to China
Looking for niche markets
Tending a garden of one's own is better than working the field for someone else
Meeting Yi Yuk-sa
An unfamiliar path

| Chapter 3 | The Young Lion Roars in China
Japan's plunder of China
Hands-on learning in China
Meeting Korean businesspeople
A guerilla in the grain business
Creativity and diligence lead to opportunities
Bukilgongsa ready for the next step
The sad loss of a mentor, and Japan's defeat
Back home and broke, with nothing to show but experience

| Chapter 4 | Continued Failures and Frustrations
A crisis is not a disaster but an opportunity
Getting into publishing to rebuild the nation
Surviving under the North Korean flag
Back to square one

| Chapter 5 | National Education and Domestic Capital
The world's first education-based insurance
A business license at last
Launching as "educational insurance," not "life insurance"
Finding new markets in the early days
Reaching the top of the industry through trust
Look far and wide

| Chapter 6 | Training People Brings Hope
Kyobo Book Centre: the dream of national education
From prime real estate to book heaven

| Chapter 7 | Company Buildings Filled with Hopes and Dreams
Company buildings create the corporate image
Kyobo Tower: where philosophy meets art
Fundamental mind training at Kyeseongwon

| Chapter 8 | A Passion for Public Good Projects
Modernizing the farming village, the foundation of life
Systematic support for literature, the core of culture
Toward a sustainable future
Honors for a pioneer of the insurance industry

| Chapter 9 | The Path of Endless Challenges
A decade after being diagnosed with cancer
80th birthday feast with all Shin's friends and acquaintances
Always and everywhere, there's a way

저자소개

Jeong In-yeong ()    정보 더보기
Jeong In-yeong was born in 1933 in Okcheon, Chungcheongbuk-do, Korea, and graduated from Sungkyunkwan University with a bachelor's degree in Korean language and literature. He made his debut as a novelist when his books Horizon without Exit and Sound Image won the Hyundae Munhak (Contemporary Literature) Award. His major works include the short stories "Limitation of Adam," "Strange Land," "Soiled Wings," "Yellow Circle Belt," "Prisoner's Season," "Specter of Naught," and "Yukmun," and the novel Grandchild.
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