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· 제목 : Plunkett's Sports Industry Almanac 2018: Sports & Recreation Industry Market Research, Statistics, Trends & Leading Companies (Paperback) 
· 분류 : 외국도서 > 경제경영 > 참고자료
· ISBN : 9781628314458
· 쪽수 : 277쪽
· 출판일 : 2017-07-10
· 분류 : 외국도서 > 경제경영 > 참고자료
· ISBN : 9781628314458
· 쪽수 : 277쪽
· 출판일 : 2017-07-10
목차
- Introduction 1
- How To Use This Book 3
- Chapter 1: Major Trends Affecting the Sports Industry 7
- 1) Introduction to the Sports Industry 8
- 2) NFL (National Football League): The Biggest Money in U.S. Sports 9
- 3) Broadcasting Fees, Digital Access and Investment Savvy Boost MLB (Major League Baseball) 11
- 4) NBA (National Basketball Association) Regroups Under a New Collective Bargaining Agreement 12
- 5) NHL (National Hockey League) Team Differences Result in Financial Haves and Have-Nots 13
- 6) NASCAR’s Team Valuations Drop 14
- 7) Television Rights Contracts Bring in Lucrative Revenues for Major Sports Leagues 14
- 8) Soccer (Football) Leagues in the U.S. and Europe Reap Significant Revenues and Sponsorships 15
- 9) New Sports Stadiums Launched in the U.S./Stadium Sponsorships Offset Costs 16
- 10) NCAA College Sports Are Big Revenue Earners 17
- 11) PGA (Professional Golf Association) Tournaments Grow in International Markets/Golf Returns to the Olympics 18
- 12) Fantasy Sports Post Growth, with 59.3 Million Players 19
- 13) eSports: Electronic Games Become Spectator Sports 20
- 14) Sports Equipment Manufacturers Offer the Latest High-Tech Advantages 20
- 15) Wearable Sensors Track Exercise Data/Apparel and Shoe Manufacturers Adopt Technologies 21
- 16) Sports Agents Become Indispensable/ Sports Marketing Booms in China 23
- 17) New Video Game Console Technologies and Features Boost Sales 24
- 18) Virtual Reality and 3-D Games Create Opportunities in the Tech Industry/ Immersion Games to Grow 27
- 19) Gym Memberships Continue to Rise 28
- 20) Bicycle Sharing Grows in Major Cities, But Financial Outlook Is Poor 28
- 21) Aging Baby Boomers Will Cause Significant Changes in the Leisure Sector, Including Sports and Activity-Based Travel 29
- 22) Athletic Footwear Sales Boom, Drawing Big Names from Athletes to Designers 30
- 23) The Vast Majority of Shoes Sold in the U.S. Are Made Elsewhere 31
- 24) 3-D Printing and Robotics Revolutionize Manufacture of Shoes and Fabrics 31
- 25) Exercise Apparel Sales Rise/Athleisure Clothing Sales Soar 32
- 26) Nanotechnology Has a Growing Role in Sports Equipment 33
- 27) Sports Equipment and Social Media Converge 33
- Chapter 2: Sports Industry Statistics 35
- Sports Industry Statistics and Market Size Overview 36
- Estimated Size of the Entire Sports Industry, U.S. 2006-2016 37
- Global Sports Industry Revenues, 2015-2016 38
- Selected U.S. Sports Industry Revenues: 2010-2016 39
- Sports Industry, Estimated Sources of Revenue & Expenses, U.S.: 2011-2015 40
- U.S. Spectator Sports, Performing Arts & Related Industries, Breakdown of Expenses: 2010-2015 41
- Estimated Annual Sporting Goods Stores Retail Sales, Inventories & Purchases: 2008-2016 42
- Estimated Monthly Sporting Goods Stores Retail Sales: 1992-February 2017 43
- Exports of Sporting & Athletic Equipment, U.S.: 2010-2016 44
- Imports of Sporting & Athletic Equipment, U.S.: 2010-2016 45
- Overview of the Media Contracts of the Four Big Sports 46
- Sports Industry Employment by Business Type, U.S.: 2013-2017 47
- Chapter 3: Sports Industry Contacts Addresses, Telephone Numbers and Internet Sites 49
- Chapter 4: THE SPORTS 350: Who They Are and How They Were Chosen 77
- Index of Companies Within Industry Groups 78
- Alphabetical Index 88
- Index of U.S. Headquarters Location by State 91
- Index of Non-U.S. Headquarters Location by Country 95
- Individual Profiles on each of THE SPORTS 350 97
- Additional Indexes
- Index of Hot Spots for Advancement for Women/Minorities 474
- Index by Subsidiaries, Brand Names and Affiliations 476
- A Short Sports Industry Glossary 495
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