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· 제목 : Adoption of Innovations: Comparing the Imitation and the Threshold Models (Paperback)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9781638280200
· 쪽수 : 68쪽
· 출판일 : 2022-06-21
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9781638280200
· 쪽수 : 68쪽
· 출판일 : 2022-06-21
목차
- 1. Introduction
- 2. Diffusion and Imitation Models of New Technology Adoption
- Acknowledgements
- References
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