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· 제목 : A Chronology of Health Care Marketing Research (Paperback)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9781680836301
· 쪽수 : 474쪽
· 출판일 : 2019-12-20
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9781680836301
· 쪽수 : 474쪽
· 출판일 : 2019-12-20
목차
- I. Introduction and Overview
- 1. Introduction to the Chronology of Health Care Marketing Research
- II. The Marketing Research Perspective
- 2. Marketing Research: Consumer Behavior-Food Purchasing and Consumption
- Appendices
- A Private Labels/Store Brands, and Category Captainship
- 3. Marketing Research: Consumer Behavior-Beyond (Not) Food Topics
- 4. Marketing Research: Pharmaceutical Firm Behavior Strategy
- III. The Perspective Outside of Marketing
- 5. Scholarship and Articles Beyond Marketing Research: Public Health, Medicine, Economics, Psychology, Organizational Studies, and Operations Research
- 6. Healthcare and Health Care Books
- IV. In Close
- 7. Conclusions and Future Trajectories
- Acknowledgements
- References
