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· 제목 : Crowdfunding Platforms: Ecosystem and Evolution (Paperback)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9781680836981
· 쪽수 : 134쪽
· 출판일 : 2020-07-01
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9781680836981
· 쪽수 : 134쪽
· 출판일 : 2020-07-01
목차
- 1. The Crowdfunding Ecosystem and Its Evolution
- 2. Crowdfunding – Disruption or Transformative?
- 3. Classification of Crowdfunding Types and Their Key Properties
- 4. The Influence on Crowdfunding Users on Project Success
- 5. Campaign Specific Drivers of Project Success
- 6. How Platform Architecture and Policies Contribute to Project Success
- 7. Developing Trends and the Future of Crowdfunding
- References
