책 이미지
책 정보
· 분류 : 외국도서 > 경제경영 > 산업 > 호텔/관광
· ISBN : 9781742164618
· 쪽수 : 608쪽
· 출판일 : 2010-11-01
목차
Preface.
Acknowledgements.
Examples at a glance.
PART 1: EVENT CONTEXT.
Chapter 1 An overview of the event field.
Chapter 2 Perspectives on events.
Chapter 3 Event impacts and legacies.
PART 2 PLANNING.
Chapter 4 The strategic planning function.
Chapter 5 Conceptualising the event.
Chapter 6 Project management for events.
Chapter 7 Financial management and events.
Chapter 8 Human resource management and events.
Chapter 9 Marketing planning for events.
Chapter 10 Promotion: integrated marketing communication for events.
Chapter 11 Sponsorship of special events.
Chapter 12 Sustainable event management.
Chapter 13 Event tourism planning.
PART 3 EVENT OPERATIONS AND EVALUATION.
Chapter 14 Staging events.
Chapter 15 Logistics.
Chapter 16 Event evaluation and research.
PART 4 LEGAL, RISK AND OHS MANAGEMENT AND EVALUATION.
Chapter 17 Legal issues of event management.
Chapter 18 Risk management.
Index.
