Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy (Paperback)

Preface. The Business of Wine. Wine Tourism Strategy-Making: A Model for Planning and Implementation. Strategic Winery Management and Tourism: Value-Added Offerings and Strategies Beyond Product Centrism. Wine Versus Weddings: Wine Tourism in the Emerging North Carolina Wine Industry. Wine Tourism in Bordeaux. Emerging Issues in Winery Tourism. Wine Tourism in China. Analyzing the Effects of Short- and Long-Term Customer Relationship on the Wine Customer Lifetime Value. Designing for Sales: Winery Design and the Visitor Experience. Using ANNs to Determine Place Evoked Effective Consumer Reactions in Wine Tourism. Effective Winery Tasting Room Management. Service Quality, Brand Loyalty, and Wine Tourism. Winery Revenue Management. Financial Ratio and Valuation Analyses of Constellation Brands Inc.: A Case Study. The Rise of Wine Education in Mainland China: A First-Hand Account and Analysis. Index.