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· 분류 : 외국도서 > 경제경영 > 환경경제학
· ISBN : 9781783532032
· 쪽수 : 224쪽
· 출판일 : 2015-03-30
목차
Prologue: Defining the path towards a BoP 3.0 Stuart L. HartIntroduction. Lessons learned: Moving the inclusive business agenda forward Fernando Casado CanequePart 1: BoP vision and capability: The importance of purpose and culture1. The importance of vision and purpose for BoP business developmentUrs Jager and Vijay Sathe2. Building inclusive markets from the inside outTashmia IsmailPart 2: The role of engagement, participation and bottom-up innovation3. Participatory market research for BoP innovation Aline Kramer, Christina Tewes-Gradl and Claudia Knobloch4. Open innovation and engagement platforms for inclusive business design Fernando Casado CanequePart 3: Building ecosystems for inclusive business5. Bridging the pioneer gap: Financing the missing middle Nicolas Chevrollier and Myrtille Danse6. Creating an innovation ecosystem for inclusive and sustainable business Priya Dasgupta and Stuart L. HartPart 4: Market access for all: Solving the distribution challenge7. The last mile: A challenge and an opportunity Edgard Barki8. A shared-channel model for BoP access in the Philippines Markus Dietrich and Jun TibiPart 5: Partnership frameworks for BoP business9. Partnerships for poverty alleviation: Cross-sector and B2B collaboration in BoP markets Marjo Hietapuro and Minna Halme10. Access2innovation: An Innovative BoP network partnership model Jacob RavnPart 6: Inclusive business models as a response to environmental sustainability challenges11. Urban agriculture as a strategy for addressing food insecurity of BoP populationsMaria Alejandra Pineda-Escobar12. The triple leap: Addressing poverty and environmental challenges both at home and abroad Tokutaro Hiramoto and Shusuke WatanabeAbout the authorsIndex