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· 제목 : Core : How a Single Organizing Idea Can Change Business for Good (Hardcover)
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781783537860
· 쪽수 : 178쪽
· 출판일 : 2017-07-27
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781783537860
· 쪽수 : 178쪽
· 출판일 : 2017-07-27
목차
Introduction
Part 1: A Change of Fortune
A short fictional story of our times
Part 2: The Case for Change
1. The reshaping of capitalism
2. The waning of CSR
3. The ascent of values
4. The surge of technology
5. The rise of reputation and the fall of brand
6. Turning the dial
Part 3: Changing for Good
7. Phase 1: Identifying
8. Phase 2: Defining
9. Phase 3: Aligning
10. What it takes
Conclusion
