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· 제목 : Business the Amazon.com Way : Secrets of the Worlds Most Astonishing Web Business (Paperback, 2 ed)
· 분류 : 외국도서 > 경제경영 > 전자상거래 (E-Commerce) > 일반
· ISBN : 9781841121550
· 쪽수 : 232쪽
· 출판일 : 2001-10-29
· 분류 : 외국도서 > 경제경영 > 전자상거래 (E-Commerce) > 일반
· ISBN : 9781841121550
· 쪽수 : 232쪽
· 출판일 : 2001-10-29
목차
Introduction: The Sam Walton of the Web
One: Live and Breathe E-Commerce
Two: Hire and Keep Employees Happy
Three: Focus
Four: Brand the Site
Five: Get and Keep Customers by Offering Great Value
Six: Develop Unbeatable Logistics
Seven: Stay Lean
Eight: Practice Technoleverage
Nine: Innovation and Enlightened Adaptation
Ten: Grow With the Best
Eleven: Where Do We Go From Here?
Index
