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· 제목 : Never Mind the Sizzle...Where's the Sausage? : Branding based on substance not spin (Paperback)
· 분류 : 외국도서 > 경제경영 > 세일즈
· ISBN : 9781841127699
· 쪽수 : 168쪽
· 출판일 : 2007-09-07
· 분류 : 외국도서 > 경제경영 > 세일즈
· ISBN : 9781841127699
· 쪽수 : 168쪽
· 출판일 : 2007-09-07
목차
Introduction.
QUARTER ONE: Branding for business.
1. January – The buzzword battle begins.
2. February – Brand-led business.
3. March – Elastic brands.
QUARTER TWO: From insight to brand vision.
4. April – Be the consumer.
5. May – GPS for your brand.
6. June – Brand trampoline.
QUARTER THREE: Test-driving the vision.
7. July – Show them the money.
8. August – Consumer test drive.
9. September – Don’t just think different, do different.
QUARTER FOUR: The rubber hits the road.
10. October – Rallying the troops.
11. November – Making money, not movies.
12. December – The sausage has landed.
Index.
