The Regulation of Unfair Commercial Practices Under EC Directive 2005/29 : New Rules and New Techniques (Hardcover)

1. Introduction Stephen Weatherill and Ulf Bernitz 2. The Unfair Commercial Practices Directive and its General Prohibition Giuseppe B Abbamonte 3. The Unfair Commercial Practices Directive: Its Scope, Ambitions and Relation to the Law of Unfair Competition Ulf Bernitz 4. An End to Fragmentation? The Unfair Commercial Practices Directive from the Perspective of the New Member States from Central and Eastern Europe Antonina Bakardjieva Engelbrekt 5. The Unfair Commercial Practices Directive in Context Ida Otken Eriksson and Ulf Oberg 6. Unfair Commercial Practices Directive-A Missed Opportunity? Geraint Howells 7. Who is the 'Average Consumer'? Stephen Weatherill 8. The Relationship of the Unfair Commercial Practices Directive to European and National Contract Laws Simon Whittaker 9. The Unfair Commercial Practices Directive and its Consequences for the Regulation of Sales Promotion and the Law of Unfair Competition Jules Stuyck 10. The Case for Reclaiming European Unfair Competition Law from Europe's Consumer Lawyers Christopher Wadlow 11. Unfair Commercial Practices: Stamping out Misleading Packaging Vanessa Marsland 12. The Challenges Posed by the Implementation of the Directive into Domestic Law-a UK Perspective Christian Twigg-Flesner and Deborah Parry 13. Transborder Law Enforcement-Does it Exist? Hans W Micklitz Appendix-Directive 2005/29.EC