Transnational Television in Europe : Reconfiguring Global Communications Networks (Hardcover)

Contents Acknowledgments Tables Abbreviations Introduction: Television's Transnational Shift Part One: Impossible Beginnings 1 Pioneers in Satellite Television, 1982-1984 2 The Difficult Expansion of Europe's Satellite TV Market, 1985-1989 3 The End of a Chimera? Part Two: The Coming of Age of Pan-European Television 4 Ushering in a New Era: European Regulation and Satellite Technology 5 The Advent of Transnational Advertising 6 Public Broadcasters: Coming to Terms with the New Media Order Part Three: Transnational Television in Europe 7 Key Entertainment Genres and Channels in Transnational Television 8 Powering Tomorrow's European Television: Diversified Entertainment Conglomerates and American TV Brands 9 The Sun Always Shines on Global News TV Networks Part Four: Inside Globalization: The Transnational Shift 10 Reasons and Strategies for Crossing Boundaries 11 When the Local Meets the Global: Transnational TV Networks 12 Reconfiguring Communications Networks: Television for a Global Order Conclusion: New World, New Networks Appendix Notes Index