Language As Commodity : Global Structures, Local Marketplaces (Hardcover)

Introduction, Peter KW Tan (National University of Singapore, Singapore) and Rani Rudby (National Institute of Education, Nanyang Technological University, Singapore) 1. Dimensions of Globalization and Applied Linguistics, Paul Bruthiaux (Nanyang Technological University, Singapore) 2. Linguistic Instrumentalism in Singapore, Lionel Wee (National University of Singapore, Singapore) 3. The Commodification of Malay: trading in futures, Lubna Alsagoff (National Institute of Education, Nanyang Technological University, Singapore) 4. Beyond Linguistic Instrumentalism: the place of Singlish in Singapore, Huan Hoon Chng (National University of Singapore, Singapore) 5. Linguistic Pragmatism and Globalization in Singaporean Chinese homes, Bee Chin Ng (Nanyang Technological University, Singapore) 6. Anatomies of Linguistic Commodification, T Ruanni F Tupas (National University of Singapore, Singapore) 7. The English language as a commodity in Malaysia: The view through the medium-of-instruction debate, Peter K W Tan (National University of Singapore, Singapore) 8. English in India: the privilege and privileging of social class, Rani Rubdy (Nanyang Technological University, Singapore) 9. Negotiating language value in multilingual China, Agnes Lam and Wenfeng Wang (University of Hong Kong, Hong Kong) 10. Language Policy, Vernacular Education and Language Economics in postcolonial Africa, Nkonko Kamwangamalu (Howard University, Washington D.C., USA) 11. On the Appropriateness of the Metaphor of LOSS, David Block (University of London, UK) 12. The commoditization of English and the Bologna Process: Global products and services, exchange mechanisms and trans-national labour, Jinghe Han (University of Western Sydney, Australia) & Michael Singh (University of Western Sydney, Australia) Index