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· 제목 : Fashion Trends : Analysis and Forecasting (Hardcover)
· 분류 : 외국도서 > 건축/디자인 > 디자인 > 패션
· ISBN : 9781847882943
· 쪽수 : 192쪽
· 출판일 : 2011-10-01
· 분류 : 외국도서 > 건축/디자인 > 디자인 > 패션
· ISBN : 9781847882943
· 쪽수 : 192쪽
· 출판일 : 2011-10-01
목차
Introduction
1. The Basics of Fashion Trends and Forecasting
2. Consumers' Role in Fashion Adoption
3. The Process and Methods of Fashion Trend Analysis and Forecasting
4. The Roles of Fashion Industry Professionals in Trend Development and Forecasting
5. Consumer and Industry Fashion Innovation and Diffusion Accelerators
6. Social Responsibility Related to Fashion Trends and Forecasting
7. The Format for Trend Forecasts and the Influence of Trend Forecasting on Business Decisions
Appendix
References
Subject Index
