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· 분류 : 외국도서 > 경제경영 > PR 홍보
· ISBN : 9781856175548
· 쪽수 : 240쪽
· 출판일 : 2008-10-29
목차
Chapter One - Communications: The Critical Function
Essential to success - best case examples where effective communications clearly contributed to the success of the operation - Northridge for response, Napa for mitigation; worst case examples where inadequate and inept communications planning and implementation costs lives, damaged response, or delayed recovery - Hurricane Katrina, the Loma Prieta earthquake.
Chapter Two - Disaster communications in a changing media world
Definition of new media, examples of use in disasters - Katrina, July 7 London bombing,
Examples of changing role of traditional media and government --9/11
Chapter Three - The Principles of a successful communications strategy
Basic assumptions and examples of each:
* Transparency
* Accuracy
* Accessibility
* Customer focus
* Leadership commitment
* Communications core to planning
* Partnership role with media
* Need to create emotional connection with audience, be trusted - Rudy Giuliani on September 11, Chief Moose in the DC sniper incident
Chapter Four - Application of principles to all four phases of disaster
* Mitigation
* Preparedness
* Response
* Recovery
* The challenges of communicating risk
Chapter Five - Identification of audiences
* Public
* Elected officials and community leaders
* Partners - public health, first responders, volunteers
* Media
Chapter Six - Creating infrastructure
* Staffing
* Tools and technologies
Chapter Seven - Working with the media
* How a newsroom works, staffing, deadlines,
* Ho