Disaster Communications in a Changing Media World (Paperback)

Chapter One - Communications: The Critical Function
Essential to success - best case examples where effective communications clearly contributed to the success of the operation - Northridge for response, Napa for mitigation; worst case examples where inadequate and inept communications planning and implementation costs lives, damaged response, or delayed recovery - Hurricane Katrina, the Loma Prieta earthquake.

Chapter Two - Disaster communications in a changing media world
Definition of new media, examples of use in disasters - Katrina, July 7 London bombing,
Examples of changing role of traditional media and government --9/11

Chapter Three - The Principles of a successful communications strategy
Basic assumptions and examples of each:
* Transparency
* Accuracy
* Accessibility
* Customer focus
* Leadership commitment
* Communications core to planning
* Partnership role with media
* Need to create emotional connection with audience, be trusted - Rudy Giuliani on September 11, Chief Moose in the DC sniper incident

Chapter Four - Application of principles to all four phases of disaster
* Mitigation
* Preparedness
* Response
* Recovery
* The challenges of communicating risk

Chapter Five - Identification of audiences
* Public
* Elected officials and community leaders
* Partners - public health, first responders, volunteers
* Media

Chapter Six - Creating infrastructure
* Staffing
* Tools and technologies

Chapter Seven - Working with the media
* How a newsroom works, staffing, deadlines,
* Ho