Hard Looks : Masculinities, Spectatorship and Contemporary Consumption (Paperback)

Representations - texts and subjectivities; masculinities and cultural analysis; men's markets, consumer sectors and flexible specialization; new designs on men - menswear and the new man; menswear and retailing practices; menswear and the spectacle of shopping; institutional developments in advertizing; representations of the consumer; advertizing the new man; male readerships and men's magazines; magazine journalism and new male readerships; magazine fashion photography and the new man.