Mad Cow Crisis : Health And The Public Good (Paperback)

Preface, Acknowledgments, Introduction, Part I: Scientific/Historical Perspectives, Chapter 1. BSE: A Veterinary History, Chapter 2. Transmissibility of BSE Across Species, Chapter 3. Sheep to Cows to Man: A History of TSEs, Chapter 4. Can the Spread of BSE and CJD be Predicted?, Chapter 5. Chronic Uncertainty and BSE Communications: Lessons from (and Limits of) Decision Theory, Part II: Politics as Health, Chapter 6. BSE and CJD: Recent Developments, Chapter 7. Mad Cows and Englishmen, Chapter 8. BSE: A Tragedy is Public Health in Reverse, Chapter 9. The Politics of BSE: Negotiating the Public’s Health, Chapter 10. Protecting Health: Can the UK do Better?, Part III: Understanding the Crisis, Chapter 11. Madness, Metaphors and Miscommunication: The Rhetorical Life of Mad Cow Disease, Chapter 12. Media Coverage of the Mad Cow Issue, Part IV: Lessons and Possibilities, Chapter 13. Avoiding, Averting and Managing Crisis: A Checklist for the Future, Chapter 14. Farming with Nature: A Solutions-Oriented Strategy, Chapter 15. Strategies for Attaining Public Health, Appendices, Afterword, Notes on Contributors, Index