The American Look : Fashion, Sportswear and the Image of Women in 1930s and 1940s New York (Paperback)

List of Illustrations ix
Acknowledgements xv
Introduction 1
Chapter 1 New York and the Evolution of Sportswear 1929-39 13
New York City 13
Sportswear 23
The Modern Sportswear Aesthetic I 30
Chapter 2 American Body Culture 39
Body Image/Body Culture 39
Health and Hygiene 46
Exercise and Dance 52
Sports Body 61
Chapter 3 Sportswear and the New York Fashion Industry During the Depression 75
Effects of the Depression 75
Career Women 83
The Fashion Group 93
Chapter 4 Sportswear's Promotion During the 1930s 105
New York Department Stores 105
The Fashion Media 116
The Monastic Dress and Sportswear Promotion in the late 1930s 123
Chapter 5 Sportswear and the New York Fashion Industry During the Second World War 135
Effects of the Second World War 135
Sportswear Design and Representation 147
The Modern Sportswear Aesthetic II 157
Chapter 6 The American Look and the Rise of the Designer 169
The American Look 169
New York Sportswear Designers and Consumerism 178
The Woman of Fashion 1947 188
Conclusion 199
Bibliography 211
Index 231