Freesourcing : How To Start a Business with No Money (Paperback)

Introduction.

About This Book.

1 Use What You Have.

Time.

Family, friends and your social network.

What's lying around?

Creativity.

Emotion.

The art of barter.

Experience.

Prices and negotiation.

The entrepreneurial advantage.

2 Setting Up the Foundations of Your Business.

Elevator pitch.

The Legal entity.

Using professional help.

Business plan.

A place to work.

Money.

Travel.

Sourcing equipment.

Food for thought.

Business cards.

Making yourself look bigger than you are.

Protecting your ideas.

Trial business services.

Banking.

3 IT and Communication.

Computer equipment.

Getting on the Internet.

Data storage and back-up.

Email and website.

Communication.

Webinars.

Template documentation.

Professional business applications.

4 Help, Skills and Training.

Ask for help.

Get new skills.

Community skill sharing.

Find a mentor.

Motivate yourself.

5 Research, Innovation and Prototypes.

Research.

Generate great ideas.

Sell what you have.

Get money to turn ideas into products.

Start a business-to-business software company.

White labelling.

Getting stocked up.

6 Customers, Brands, Marketing and Sales.

Create your own brand.

Find customers.

Get publicity.

Obtain testimonials.

Read trade magazines.

Benefit from an army of sales people.

Get accredited.

Attend exhibitions.

Get paid in advance.

7 Growth and Next Steps.

Forms of growth capital.

Some inspiration.

Freestarts:  More Businesses You can Start for Free.

The 10 Rules of Freesourcing.

Glossary.

Acknowledgements.

About the Author.