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· 분류 : 외국도서 > ELT/어학/사전 > 제2외국어 > 독일어
· ISBN : 9782875745422
· 쪽수 : 160쪽
· 출판일 : 2024-01-31
목차
Whose Space Is It Anyway? Place Branding: Past, Present, Future Pascale Cohen-Avenel & Graham H. Roberts ? Imagining Space ? From Drancy to Alentour: A Symbolic Metamorphosis. From Disadvantaged Suburb to UNESCO World Heritage Candidate Heidi Wood ? Ethnic Districts Beyond Spectacularization: Mobilising the Public Imagery of Milan’s Chinatown Through Graphic Novels and Artistic Interventions ? Giada Peterle & Tania Rossetto ? (Re)fashioning Space ? From the Steppes to the Runway: Mongolia’s Fashion Imaginary Natascha Radclyffe-Thomas & Babette Radclyffe-Thomas ? (Dis)playing Space ? Kazan, the ‘Sports Capital of Russia’ Lukas Aubin ? Branding Springbok Rugby, Branding the Nation: Memorial Marketing and Nation-Building in South Africa ? Bernard Cros ? Designing Space ? ‘Your Hub in Eurasia!’: Spectacular Logistics and the Rebranding of Azerbaijan Yelena Mac-Glandieres ? Consuming Space Who Pays the Price for Consuming Nature? Tourism and the Politics of Belonging in the Rural Coastal Community of Newport, Oregon, USA ? Akbar Keshodkar ? Beyond Sun, Water, Mountains and Wine: A Question of Rebranding in Mendoza, Argentina Joy Logan ? The Businessman as a Samurai: Exoticism in Western Management Literature of the 1980s Severine Antigone Marin ? Afterword ? Branded Visions of the Future: Places, People, Politics Nadia Kaneva ? The Authors














