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· 제목 : Targeting Uplift: An Introduction to Net Scores (Paperback, 2019)
· 분류 : 외국도서 > 경제경영 > 통계
· ISBN : 9783030226275
· 쪽수 : 352쪽
· 출판일 : 2020-09-20
· 분류 : 외국도서 > 경제경영 > 통계
· ISBN : 9783030226275
· 쪽수 : 352쪽
· 출판일 : 2020-09-20
목차
List of Symbols.- List of Figures.- List of Tables.- Introduction.- The Traditional Approach: Gross Scoring.- Basic Net Scoring Methods: The Uplift Approach.- Validation of Net Models: Measuring Stability and Discriminatory Power.- Supplementary Methods for Variable Transformation and Selection.- A Simulation Framework for the Validation of Research Hypotheses on Net Scoring.- Software Implementations.- Data Prerequisites.- Practical Issues and Business Cases.- Summary and Outlook.- Appendix.- Other Literature on Net Scoring.- Index.-
