The Promotion of Education: A Critical Cultural Social Marketing Approach (Paperback, 2019)

Chapter 1. Involving the critical and the cultural in promoting education.- Chapter 2. Appreciating, understanding and respecting the cultural and social contexts of learning.- Chapter 3. A critical cultural approach to social marketing?.- Chapter 4. Engaging a critical and cultural emphasis to create a campaign that promotes education.- Chapter 5. The Lead My Learning campaign.- Chapter 6. Describing the critical cultural social marketing approach used in the Lead My Learning campaign.- Chapter 7. Analysing and reviewing the critical cultural social marketing approach used in Lead My Learning.- Chapter 8. A critical cultural social marketing approach.