Animation and Advertising (Hardcover)

Chapter 1 Introduction to Animation and Advertising.- I: Revisionist Histories.- Chapter 2 George Pal’s ‘Cavalcade of Colours, Music and Dolls’: 1930s Advertising Films in Transnational Contexts.- Chapter 3 Sponsored Silhouettes: Lotte Reiniger’s ‘useful’ films in Britain.- Chapter 4 Magic Highways and Autopias: Disney and automobile advertising.- II: Intermediality.- Chapter 5 Animation and Commercial Display in Britain during the 1920s.- Chapter 6 Live Electrically with Reddy Kilowatt, Your Electrical Servant.- Chapter 7 ‘A Very Flexible Medium’: The Ministry of Information and Animated Propaganda Films on the Home Front.- III: Brands.- Chapter 8 Animation Across Borders: Schicht Fat Factory and its Transmedia and Transnational Advertising Strategies.- Chapter 9 Just Do It, Impossible is Nothing: Animation and Sports Commercials.- Chapter 10 ‘Don’t Mind Me, I’m Just a Dermatophyte’: The Use of Animation in Direct-to-Consumer Pharmaceutical Television Advertising.- IV: Television.- Chapter 11 Beyond Anime? Rethinking Japanese Animation History through Early Animated Television Commercials.- Chapter 12 The ‘Quasi-Artistic Venture’: MTV Idents and Alternative Animation Culture.- Chapter 13 ‘Stupid Little Stories’: Television Interstitial and Advertising Style in the Professional Culture of Indian Animation.- V: Digital and Contemporary.- Chapter 14 Promoting Computer Graphics Research: The tech demos of SIGGRAPH.- Chapter 15 ‘Movin’ to a different beat’: Commercial Pixar and the Simulated Ordinary.- Chapter 16 ‘Feel Everything’: Animation, Advertising and Affect in Cinema and Television Idents.

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