The Valuation of Digital Intangibles: Technology, Marketing and Internet (Hardcover, 2020)

Chapter 1: Introduction.- Part 1: A General Valuation Approach.- Chapter 2: The valuation of intangible assets: an introduction.- Chapter 3: Digital scalability and Growth Options.- Part II - Technology.- Chapter 4: The valuation of know-how.- Chapter 5: Patent valuation.- Chapter 6: The valuation of technological startups.- Chapter 7: The valuation of software and database.- Chapter 8: The valuation of Artificial Intelligence.- Part III: Marketing.- Chapter 9: The valuation of trademarks and digital branding.- Chapter 10: The valuation of newspaper headings and publishing titles.- Part IV: Internet.- Chapter 11: Domain name valuation.- Chapter 12: The valuation of mobile apps.- Chapter 13: Big data valuation.- Chapter 14: Internet of Things.- Chapter 15: Internet companies and social networks.- Chapter 16: Blockchain valuation: Internet of Value and Smart Transactions.- Part V: Residual Goodwill, Bundled Intangibles And Bankabilityi.- ISSUES.- Chapter 17: Goodwill valuation.- Chapter 18: Portfolio of intangibles and royalty companies.- Chapter 19. Bankability of the intangible assets: more guarantees with less collateral?.