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· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9783030438753
· 쪽수 : 192쪽
· 출판일 : 2020-05-29
목차
Preface (approx. 500 words)
Introduction to the volume (approx. 500 words)
Volume structure (approx. 500 words)
Chapter One: Hedonism and utilitarianism in consumer behavior (approx. 5,000 words)
? Introduction? The transition to an experiential approach
? First models in an experiential sense
? Modern models
? Managerial relevance of the study of hedonism
Chapter Two: Further issues related to the constructs of hedonism and utilitarianism (approx. 4,000 words)
? Utilitarianism: a closed chapter?
? Sources of ambiguity
o Consumers
o Mood
? The shopping atmosphere
? Perceived value
? Conclusions
Chapter Three: Conceptual model development for hedonism, utilitarianism and consumer behavior (approx. 6,000 words)
? Introduction
? The constructs considered in the research
? The distribution channels
? The product category
Chapter Four: Research methodology and tools for exploring the consequences of shopper orientation (approx. 10,000 words)
? Sample collection
? Measurement of variables
? Reliability and validity of the measures
? The final scale
? Advancing the conceptual model
? Research approach and design
? Tools for the implementation of the model
? Method for estimating the model
Chapter Five: Hedonism and utilitarianism in the mass distribution (approx. 4,000 words)
? Introduction
? Data collection
? The final scale
? Results
Chapter Six: Hedonism and utilitarianism in the selective distribution (approx. 4,000 words)
? Introduction
? Data collection
? The final scale
? Results
Chapter Seven: Comparison of distribution channels (approx. 5,000 words)
? Introduction
? Hedonism, utilitarianism, age and gender
? Hedonism, utilitarianism, price consciousness
? Hedonism, utilitarianism, purchasing frequency
? Hedonism, utilitarianism, loyalty to the point of sale
? Hedonism, utilitarianism, perceived value
? Hedonism, utilitarianism, distribution channels
Chapter Eight: Implications for hedonism and utilitarianism (approx. 4,500 words)
? Practical implications and recommendations
? Possible suggestions for putting into practice the recommendations
? New frontiers for the future
? Conclusion and discussion
APPENDIX (approx. 2,000 words)
? LISREL commands for model analysis
? LISREL Stacked Model
? Constraints of equality within the same channel
