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· 제목 : Fundamental Theories of Business Communication: Laying a Foundation for the Field (Hardcover, 2020)
· 분류 : 외국도서 > 경제경영 > PR 홍보
· ISBN : 9783030577407
· 쪽수 : 266쪽
· 출판일 : 2020-12-05
· 분류 : 외국도서 > 경제경영 > PR 홍보
· ISBN : 9783030577407
· 쪽수 : 266쪽
· 출판일 : 2020-12-05
목차
- Introduction
- How We Selected the Theories
- A Typology of Business Communication Theories
- Theory Classifications
- Channels and Barriers
- Cultural Characteristics and Influences
- Flows and Patterns
- Meaning-Making and Discovery
- Motivation and Persuasion
- Organizational Structures
- Reasons and Representations
- Emerging and Noteworthy Theories
- Theory Traditions and Influences
- Why We Need Business Communication Theories
- Conclusion and Future Development
- Recommended Readings
