Creativity and Strategy: An Integrative Analysis (Paperback)

Chapter 1. Integrated Framework for Understanding Creativity.- Chapter 2. Creativity and Strategic Decision Making by Top Management Teams.- Chapter 3. Creative Strategic Problem Formulation.- Chapter 4. Competitive Advantageous Intent while Strategising may lead to Problem Myopia.- Chapter 5. Negative Creativity and Organised Irresponsibility.- Chapter 6. Strategic Intent Undermines Creative Outcomes: Evidence from a Randomised Control Trial.- Chapter 7. Creative?Strategic Theoretical Model: Conclusions, and Implications.