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· 제목 : Business in Africa in the Era of Digital Technology: Essays in Honour of Professor William Darley (Paperback) 
· 분류 : 외국도서 > 경제경영 > 국제경제 > 일반
· ISBN : 9783030705404
· 쪽수 : 174쪽
· 출판일 : 2022-06-30
· 분류 : 외국도서 > 경제경영 > 국제경제 > 일반
· ISBN : 9783030705404
· 쪽수 : 174쪽
· 출판일 : 2022-06-30
목차
1. Introduction to “Business in Africa in the Era of Digital Technology”.- 2. Digitalization in Africa: The case of public programs in Ghana.- 3. Maximizing Human Resource Development in Sub-Saharan Africa in the Digital Era.- 4. Digitizing Recruitment and Selection of Employees in Ghana: A Social Media Network Perspective.- 5. Gender and Rural Entrepreneurship in digitizing sub-Saharan Africa.- 6. Social Media and Economic Development: The Role of Instagram in Developing Countries.- 7. Franchising in the gasoline retail industry in Cameroon: A strategic perspective.- 8. Supply chain management systems in Africa: insights from Nigeria.- 9. Understanding rural micro and small business marketing practices in Ghana.- 10. Attitudes to Globalization in the Public, Private and NGO Sectors.
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