책 이미지
eBook 미리보기
책 정보
· 제목 : Product Innovation Management: Intelligence, Discovery, Development (Hardcover, 2021) 
· 분류 : 외국도서 > 경제경영 > 제품생산관리
· ISBN : 9783030750107
· 쪽수 : 194쪽
· 출판일 : 2021-07-03
· 분류 : 외국도서 > 경제경영 > 제품생산관리
· ISBN : 9783030750107
· 쪽수 : 194쪽
· 출판일 : 2021-07-03
목차
1. Introduction.- 2. The Challenge of Product Innovation.- 3. Managing Product Innovation: a Framework.- 4. Intelligence: Uncovering innovation opportunities through customer involvement.- 5. Searching for innovation opportunities: idea generation and technology development.- 6. Product development: managing uncertainty and knowledge integration.- 7. Creating the Project Value Proposition.- 8. Organizing development projects: structural choices and planning approaches.- 9. Managing the development portfolio.- 10. Product innovation and business models.
추천도서
분야의 베스트셀러 >















