Reporting Public Opinion: How the Media Turns Boring Polls into Biased News (Paperback)

1. Bringing public opinion to the public: from polls to media coverage.- 2. The four steps of poll coverage: creating, selecting, reporting, and responding.- 3. Explaining how media outlets select opinion polls: the role of change.- 4. Characteristics of opinion poll reporting: creating the change narrative.- 5. Reactions and implications: how do the elite and the public respond to polls?.- 6. Alternatives to opinion polls: no polls, vox pop, poll aggregators and social media.- 7. Conclusion: How the media could report opinion polls.