The Sociology of Hallyu Pop Culture: Surfing the Korean Wave (Hardcover, 2021)

Chapter 1 Introduction: Hallyu as an Alternative Aestheticized Global Pop Culture.- Chapter 2 Is Entertainment Capitalism the Ultimate Stage Of Aesthetic Capitalism?.- Chapter 3 An Alternative Globalization of Pop Culture.- Chapter 4 From Soft Power to “Sweet Power”.- Chapter 5 The Theory of Cosmopolitan Elective Affinities.- Chapter 6 From One Wave to The Next: Aesthetics and Digital Intimacy.- Chapter 7 Looking in The Korean Mirror: Enchantment and Disenchantment with Elsewhere.- Chapter 8 Using Hallyu to Stand Out.- Chapter 9 General Conclusion: Why Does the Global Success of Hallyu Matter?.