Family Businesses in Tourism and Hospitality: Innovative Studies and Approaches (Paperback, 2023)

Preface.- Part 1 Entrepreneurial skills.- Chapter 1 The effectiveness of government programs in the tourism sector: case of family business accommodations in Port Dickson, Malaysia.- Chapter 2 Augmenting family businesses in craft tourism through entrepreneurial skills development among Southern Africa rural women.- Chapter 3 Innovation driving factors in tourism family business: a theoretical approach.- Chapter 4 Main Competitive Factors in European small and medium-sized family hotels.- Chapter 5 Change and innovation in small family-owned hotels in the pandemic era: Delphi research method study approach.- Chapter 6 Linking Business Owner's Market Capability and Mobile Marketing Adoption: Experience from Tanzania.- Chapter 7 The role of women entrepreneurs on family businesses in Turkey.- Chapter 8 Factors influencing the adoption of digital marketing in the family business MSME's owned by women entrepreneurs during covid-19.- Part 2 Management models.- Chapter 9 How to innovate and strengthen management accounting in a family restaurant business.- Chapter 10 Innovative approaches: Using DEMATEL Method in the Research of SMEs Operating in Tourism Sector.- Chapter 11 Opportunities and Challenges of the Homestay Family Business Concept in Indian Tourism Sector: A Viewpoint Study.- Chapter 12 Influence of Smes' network competencies on tourism industry performance.- Chapter 13 Social Media and Online Marketing implications on Family Businesses Success: A tourism industry perspective.- Chapter 14 Impact of the covid-19 pandemic on the subjective well-being (swb) of participation in leisure, nature-based, and family activities.- Chapter 15 The boutique hotel stay as a source of individual customer experience: lessons for management and education.