Digital Transformation of the Hotel Industry: Theories, Practices, and Global Challenges (Paperback, 2023)

Preface.- Editorial Advisory Board and Reviewers.- Chapter 1 Trends in the Hospitality Industry: A Global Perspective.- Chapter 2 Innovative Technology Applications in Hotel Business.- Chapter 3 Does Virtual Hotel Shifting Realities or Just Daydreaming? A Wake-up Call.- Chapter 4 Selecting Robots to Take Over Tasks in Hospitality Settings: Joining Two Research Fields.- Chapter 5 Mapping Research Trends on Smart Tourism: A Bibliometric Analysis.- Chapter 6 Big Data in Hotel Companies: A Systematic Literature Review.- Chapter 7 Communication Factors to Increase Awareness and Sales in the Hotel Industry Versus Search Platforms.- Chapter 8 Social Media Research in the Hotel Industry: A Bibliometric Analysis.- Chapter 9 Digital Transformation in Hospitality: Identifying Customer Satisfaction Based on Online Guest's Ratings.- Chapter 10 Influence of social Networks on the Choice and Promotion of a Tourist Destination.- Chapter 11 Digital Transformation in the Hotel Industry: Shapingthe Challenges and Opportunities by the Case of Five-Star Hotels in Bulgaria.- Chapter 12 Changing the Rules of the Hotel Business - The Case of CitizenM's Digital Business Model Disruption.- Chapter 13 Leading Digital Transformation in Tourism and Hospitality.