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· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9783031572647
· 쪽수 : 319쪽
· 출판일 : 2024-12-20
목차
Part i: welcome to esports.- chapter 1. Introduction.- part ii: exploring the landscape.- chapter 2. Esports - the most passionate segment of gaming.- chapter 3. Esports and traditional sport: is it the same?.- part iii: decoding esports.- chapter 4. Esports: terms and market definition.- chapter 5. Who is who: key stakeholders in esports?.- chapter 6. Let's get to essentials.- part iv: engaging with esports: quarks and atoms of esports.- chapter 8. Foundations of esports event.- chapter 9. Bridge the gaps: collaborating with stakeholders.- chapter 10. Rocket science: human resources in esports projects.- chapter 11. Prepare the pitch: venue planning.- chapter 12. Preparation pays out: setup the infrastructure.- chapter 13. Make yourself visible: broadcasting.- chapter 14. Money matters: financial planning.- chapter 15. Business opportunities and career.- chapter 16. Esports and future.














