The Business of Dermatology (Paperback)

Section I Bricks and Mortar
1 To Rent or to Buy: That is the Question
2 Location
3 How Much Space Do I Need?
4 Creating a Business Plan
5 Room Layout
6 Office Flow
7 Creating a Practice Ambiance
8 Photography and Space Requirements for Everyday and Clinical Trials
9 Corporate Structure: Limited Liability and Taxation
10 Academic versus Private Practice
11 Managing the Telecom and IT of Your Business: The Central Nervous System of a Medical Practice
12 Choosing and Implementing an Electronic Medical Record System
13 Private Equity and Venture Capital-Backed Practice Models
Section II Human Resources
14 Essential Components of an Employee Manual
15 Vision and Mission Statement
16 Employees versus Independent Contractors
17 Salaried versus Hourly Wage: Which is Better and for What Positions?
18 The Practice Administrator
19 A Primer on Employment Law for Dermatology Practices
20 Essential Policies
21 Questions to Ask When Bringing on a Physician
22 Designing Your Cosmetic Dermatology Practice for Maximum Efficiency: A Case Study
Section III Patient Relations
23 "It Depends": No-show Fees, Cancellation Policies, and Deposits for Procedures
24 Reminder Calls/Texts: Implementing an Effective Appointment Reminder System
25 Is There a Better Way to Answer Calls?
26 Critical Components of Consents and Documentation
27 Patient Portals and Communication in the Age of EMR
28 Teledermatology Ground Rules
29 Risk Management
Section IV The Daily Grind
30 The Ideal Schedule
31 Delegating: Physician Extenders and Integration into a Practice
32 Managing Expectations of Staff
33 Pricing Cosmetic Procedures
34 Integrating Cosmeceuticals into Daily Practice
35 Building a Budget/Calculating Overhead
36 Evaluating Pharmacies and Patient Coupons
37 Deciding What Services to Provide
38 Evaluating a Laser for Purchase and Calculating a Return on Investment for a Device
39 Evaluating Costs of Fillers and Toxins: Brand Loyalty versus Offering Everything
Section V The Nitty-Gritty
40 Essential Instruments
41 Essential Stock to Start a Practice
42 Essential Stock for Cosmetic Procedures: How to Determine What to Carry, and Control Inventory and Costs
43 What Devices Does Your Practice Need?
44 Loyalty and VIP Programs
Section VI Your Image
45 The Most Important Components of a Successful Website
46 Social Media
47 Creating and Nurturing a Brand/Logo
48 Managing Your Online Reputation
49 Tips for the Media
50 Marketing and Advertising Your Dermatology Practice
Section VII Miscellaneous
51 Growing Your Practice
52 Mohs: Outsource or Keep In-House
53 The Ground Rules of Teaching in a Private Practice
54 Staying Active Nationally in the Years after Residency
55 Getting Involved in Advocacy