Electronic Commerce: A Managerial and Social Networks Perspective (Hardcover, 8, 2015)

Overview of Electronic Commerce.- E-Commerce: Mechanisms, Infrastructure, and Tools.- Retailing in Electronic Commerce: Products and Services.- Business-to-Business E-Commerce.- Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce.- Mobile Commerce and Ubiquitous Computing.- Social Commerce: Foundations, Social Marketing, and Advertising.- Social Enterprise and Other Social Commerce Topics.- Marketing and Advertising in E-Commerce.- E-Commerce Security and Fraud Issues and Protections.- Electronic Commerce Payment Systems.- Order Fulfillment Along the Supply Chain.- EC Strategy, Globalization, and SMEs.- Implementing EC Systems: From Justification to Successful Performance.- E-Commerce: Regulatory, Ethical, and Social Environments.- Launching a Successful Online Business and EC Projects.