Proceedings of the 1998 Academy of Marketing Science (Ams) Annual Conference (Paperback, Softcover Repri)

Role of Affect in Consumers' Responses to Marketing Variables.- Trust: Relative or Relational Process?.- Theoretical and Methodological Issues in Services Marketing.- Issues in Marketing Education.- Macromarketing Issues.- Networking for Successful Entrepreneurial Marketing.- Retail Management Issues.- Marketing Channel Systems and Strategies.- Consumer Relationships: Motivation and Maintenance Strategies.- Theoretical and Practical Insights for Differentiating and Marketing Services.- Research on Cognitions.- Issues in Advertising Research.- Compass Points on the Relationship Strategy Map.- Strategic and Tactical Partnering in a Global Marketplace.- Market Orientation: Antecedents and Outcomes.- International Marketing Management Issues.- Database Marketing: Data Acquisition, Quality and Management.- Strategic Issues in Advertising and Promotion.- Marketing Products and Service Abroad.- Decision Making Process of the Marketing Entrepreneur.- Organizational Issues and Market Structure in Marketing Strategy.- Organizational Buying and Business-to-Business Marketing.- Marketing Strategy and Consumer Behaviors on the Web.- Exploring the Role of Communication in Service Marketing.- An Exploration of Values in Various Cultural Contexts.- New Contributions in Research Methodology.- Researching International Consumers/Customers.- Contemporary Issues in Advertising and Promotion.- Relationship Fluidity in Supply Chain Management.- Issues in Sales Training and Performance.- Perspectives on Marketing Orientation.- Research on Shopping Behavior.- International, Social and Macro Marketing Issues.- Research Methods.- Relationship Marketing, Strategic Alliances and Buyer-Seller Relationship Issues.- Marketing Management, Services Marketing and Retailing Issues.