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· 제목 : Proceedings of the 1992 Academy of Marketing Science (Ams) Annual Conference (Paperback, Softcover Repri)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9783319386133
· 쪽수 : 520쪽
· 출판일 : 2016-10-29
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9783319386133
· 쪽수 : 520쪽
· 출판일 : 2016-10-29
목차
Channel Management.- Consumer and Organizational Buyer Behavior.- International Marketing.- Marketing Education.- Marketing and the Law.- Product and Pricing Management.- Promotion Management.- Research Agenda for Marketing in the 21st Century.- Research Methodology.- Retailing and Reselling.- Services Marketing.- Strategic Planning.- Jane K. Fenyo Student Paper Competition.- Addendum.
