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· 제목 : Proceedings of the 1990 Academy of Marketing Science (Ams) Annual Conference (Paperback, Softcover Repri)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9783319386140
· 쪽수 : 546쪽
· 출판일 : 2016-10-29
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9783319386140
· 쪽수 : 546쪽
· 출판일 : 2016-10-29
목차
Consumer Behavior.- Distribution/Sales Force Management.- European Contributions to Marketing.- Industrial Marketing.- International Marketing.- Marketing Education/Macro Marketing.- Minority Marketing.- Promotion and Pricing.- Research Methodology.- Retailing.- Service Marketing.- Strategic Marketing.
