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· 제목 : Proceedings of the 1982 Academy of Marketing Science (Ams) Annual Conference (Paperback, Softcover Repri)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9783319386768
· 쪽수 : 619쪽
· 출판일 : 2016-10-29
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9783319386768
· 쪽수 : 619쪽
· 출판일 : 2016-10-29
목차
Foreword.- Preface.- Channels of Distribution.- Comparative Marketing.- Consumer Behavior.- Health Services Marketing.- Industrial Marketing.- International Marketing.- Marketing Education.- Marketing Management.- Marketing and Non-Profit Organizations.- Marketing Research.- Marketing and Society.- Physical Distribution and Logistics.- Promotions.- Public Policy.- Quantitative Analysis.- Small Business Management/Marketing.- Research in Progress.- Miscellaneous.
